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Possessing boundless energy and creativity, Leguizamo’s work spans the genres of film, theatre, television, literature and beyond.Īs writer and performer, Leguizamo created the Off-Broadway sensation Mambo Mouth, in which he portrayed seven different characters (Obie, Outer Critics Circle, Vanguardia Awards). For us, it’s not about the latest catchphrase or industry jargon-it’s about authenticity and capturing the cultural experience of what it means to be a Latino in today’s world.Įmail: performer and Emmy Award winner John Leguizamo’s notable career defies categorization. We live and breathe the New Generation Latino experience. Our team's passion, sensibility, and experience has prepared us well for the latest evolution in Hispanic and multicultural media. NGL Collective has made it our mission to never stop innovating-by creating content and media solutions that resonate with audiences everywhere. Today’s consumers and viewers are savvier and more diverse than ever.

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For me, each new project represents an exciting challenge on how to reach the Latino market in a more effective and innovative way.

Working in Hispanic media allows me to bring my own cultural experiences and nuances to content that I love to create. My content on YouTube alone has reached over 750 million views.

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As an award-winning documentary filmmaker, music video veteran, and episodic TV director, I've been at the helm of 100+ hours of content, including television shows, commercial work, and digital content. We help brands develop a multi-pronged marketing strategy that navigates the nuances of the Hispanic market and reaches their target audience effectively in all the places and all the ways they are consuming video.Įmail: spent more than 15 years as a director and producer in the U.S. This is why it’s important that a company like NGL Collective exists. is a diverse one, and that for brands to reach this audience effectively, they cannot look for a one-size-fits-all approach. It's important to acknowledge the ways in which the Hispanic experience in the U.S. At NGL Collective we pride ourselves in helping to weave advertising partners into the telling of those stories in authentic ways that celebrate this multi-faceted market. The Hispanic market is a complex market consisting of so many different stories that deserve to be told. I've always had a passion for working with media outlets that leverage innovative approaches and technology to create platforms that help to elevate the voice of under-represented communities.

In 2006, I sold LatCom to Batanga Media (now VIX).Įmail: been an entrepreneur for the last 15 years, the last 7 of which I've spent working in the U.S.

I continued my work in the space over the next 5 years launching LatCom Communications and growing it into a leading 360 media and entertainment company helping Fortune 500’s reach New Generation Latinos through live events, magazines, digital and original content. In 2001 I created one of the first Latino social networking communities,.

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In 2006, I sold LatCom to Batanga Media (now VIX).Ĭoncurrently, I founded and chaired the New Generation Latino Consortium, an organization dedicated to hosting business conferences (including the first ever TEDx Latino event) and fielding innovative research studies focused on the NGL audience.īeing the father of two New Generation Latino sons has only deepened my connection to NGL's mission of refreshing the narrative in the Latino media and entertainment space, while shining a positive light on our community.Įmail: Generation Latinos have been central to my personal and professional life for over 20 years.

New Generation Latinos have been central to my personal and professional life for over 20 years.

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